All the latest press and news from your favorite hair care brand.

Clean Freak

Friday, August 01, 2014


Based on Nielsen’s Most Recent Data Not Your Mother’s has the Top Selling Dry Shampoo in the U.S.


Tampa, Florida (July 9, 2014) – According to Nielsen, the leading global provider of information and insights to what consumers watch and buy, Not Your Mother’s Clean Freak Refreshing Dry Shampoo is the number one selling dry shampoo in the U.S. (Nielsen US-xAOC 12 WE 6/7/14 data).


Clean Freak Refreshing Dry Shampoo was created with busy girls (and guys) in mind, as it will instantly refresh and clean hair without any water.  Just a few sprays on roots and throughout hair, followed by brushing to diffuse the powder, will help absorb any excess oils.


“We are beyond honored to find ourselves at the top of the selling charts,” says Bethany Pagliarulo, owner of Not Your Mother’s haircare.  “We simply have the most amazing loyal fans to thank for this as well as our wonderful retailers.”


Clean Freak Refreshing Dry Shampoo was launched in 2011 and quickly became a favorite among fans as well as professional stylists and celebrities.  Paris Hilton, Harley Viera-Newton, Olivia Holt, Maggie Rose, Ariel (Icon for Hire), and Gilles Marini are among the celebrities who love Clean Freak.  Many rave about the quality of the product, how well it works without leaving a white cast behind, as well as the value (MSRP is $6 for full size 7 oz. and $3 for travel size 1.7 oz.).  Clean Freak is sold nationwide at more than 25,000 U.S. retailers.


About Not Your Mother’s®

Not Your Mother’s® is a Tampa-based haircare brand under Demert Brands, Inc.  With a young, trend-savvy fan base the brand’s philosophy is to offer top-performing products with an innovative approach at an affordable price point.  The line is recognized for its signature eye-catching graphics, quirky product names and playful descriptions.  Not Your Mother’s is sold at more than 25,000 U.S. retail locations including CVS/Pharmacy, ULTA Beauty, Target, Walgreens, Urban Outfitters, Walmart, etc. as well as at regional retailers including AAFES, Acme Fresh, Ahold, Albertson’s LLC., Bag n Save, Dierbergs, Duane Reade, Five Below (travel size), Harris Teeter, HEB, Hi-School Pharmacy, Kerr Drug, Kinney Drug, Lowes Foods, Meijer, Navarro, Raley’s, Ricky’s NYC, Savemart Grocery, Schnucks, Shopko and Supervalu.  Internationally the line is available in Mexico, Australia, Chile, Brazil and Korea. The current lineup includes 26 SKUs. For more information please visit

Our shopping day with Nicole Guerriero at ULTA Beauty

Wednesday, December 04, 2013

On Tuesday, December 3rd we had the pleasure of hanging out with one of our favorite YouTube Beauty vloggers Nicole Guerriero at ULTA Beauty in Brandon, Florida! Nicole greeted fans and answered their beauty questions as they entered to win a $50 ULTA gift card and 2 tickets to 93.3 FLZ's Jingle Ball on December 18th!


Congratulations to our two winners: Belen Santiago who won the Jingle Ball tickets and Tania Garcia who won the $50 ULTA gift card!




Click the link below to see more photos from our exciting event with Nicole!

NYM at ULTA with Nicole Guerriero for Jingle Ball 2013


Check out Nicole on her YouTube channel here!


Don't forget to use #NYMJingleBall on Facebook and Instagram for a change to win some NYM haircare product and a NYM styling tool! Winners will be announced on Monday, December 23rd! 

Go to Fashion Week with NYM and Rickys NYC

Monday, August 12, 2013

Go to New York Fashion Week September 2013!!!!

See below for official rules and ways to enter! Winners will be announced the first week of September 2013!!

We are so excited to see you there!

For questions, please email or visit your local Ricky's store!





1. How To Enter: Beginning August 18th through August 31st  with every purchase of  one more Not Your Mother’s Haircare product, purchased only from Ricky’s NYC stores, will be entered to win two (2) tickets to a Style360 fashion show during New York Fashion Week. Winner Selection: Two (2) winners will be selected in a random drawing from among all eligible entries received during the first week of September 2013. Drawing will be conducted by Ricky’s NYC corporate office- decisions are final. Odds of winning will depend upon the total number of eligible entries received. Winner notification: Winners will be notified via phone, e-mail and/or postal mail at Sponsor's discretion, during the first week of September 2013. Winners' List: Winners’ name will be posted online at  during the first week of September 2013 for a period of seven to ten days.


2. ENTRIES: Unlimited entries per person, per household and per e-mail address. Entries become the property of the Sponsor and will not be returned. Sponsor is not responsible for late, incomplete, or inaccurate entries. If there is a dispute as to the identity of an entrant, the prize will be awarded to the authorized account holder of the e-mail address. The "authorized account holder" is defined as the natural person to whom the e-mail address is assigned by an Internet service provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.


3. ELIGIBILITY Open to legal residents of the 50 United States, the District of Columbia and Puerto Rico ages 18 years or older. Employees of Not Your Mother’s Haircare, its parents, affiliates and subsidiaries, participating advertising and promotion agencies, and prize suppliers (and members of their immediate family and/or those living in the same household of each such employee) are not eligible.

4. CONDITIONS OF PARTICIPATION: Entrants must have a valid phone number and e-mail address, and it is entrant's responsibility to update Sponsor of any change. Expenses (including but not limited to travel expenses, etc.) not specifically included in prize description and all taxes are the sole responsibility of the winner. Each prize is awarded "as is" with no warranty or guarantee, either express or implied. No transfer, assignment, or substitution of a prize permitted, except Sponsor reserves the right to substitute for prize an item of equal or greater value in the event an advertised prize is unavailable. All federal, state, provincial, and local laws and regulations apply. Entrants agree to be bound by the terms of these Official Rules and by the decisions of Sponsor, which are final and binding on all matters pertaining to this Promotion. Winners may be required to sign and return an Affidavit of Eligibility, a Liability Release, and, where legally permissible, a Publicity Release within 7 days following the date of first attempted notification. Failure to comply with this deadline may result in forfeiture of the prize and selection of an alternate winner. Return of any prize/prize notification as undeliverable may result in disqualification and selection of an alternate winner. Winner hereby further agrees that he/she will sign any documents necessary to transfer copyright of the entry to Sponsor within 7 days following the date of first attempted notification. Acceptance of the prize constitutes permission for Sponsor and its agencies to use winner's name and/or likeness, biographical material, and/or entry (including an altered form of the entry) for advertising and promotional purposes without additional compensation, unless prohibited by law. By accepting prize, winner agrees to hold Sponsor, its advertising and promotion agencies and their respective parent companies, subsidiaries, affiliates, partners, representative agents, successors, assigns, officers, directors, and employees harmless for any injury or damage caused or claimed to be caused by participation in the Promotion or acceptance or use of the prize. Sponsor is not responsible for any printing, typographical, mechanical, or other error in the printing of the offer, administration of the Promotion or in the announcement of the prize.

6. DISPUTES/CHOICE OF LAW: Except where prohibited, each entrant agrees that: (1) any and all disputes, claims, and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by state or federal courts situated in New York, NY or the state of Florida; (2) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys' fees; (3) no punitive, incidental, special, consequential, or other damages, including without limitation lost profits, may be awarded (collectively, "Special Damages"); and (4) entrant hereby waives all rights to claim Special Damages and all rights to have such damages multiplied or increased.

7. SPONSOR: The Sponsor of this Promotion is DeMert Brands, 15402 N. Nebraska Ave, Suite 102, Lutz, FL 33549.

Where Have YOU Seen NYM?!

Monday, April 08, 2013

We're really pumped here at NYM because you're starting to find NYM almost everywhere you go! In your local stores like Target, Walgreens and ULTA Beauty, flipping through your favorite magazines and even at the mall!


If you spot us, let us know! We love featuring our fan photos, blogs and videos on all your favorite sites to stay connected!

Tweet us or tag us on instagram: @nymbrands 

Don't forget to use hashtags: #nym #nymbrands or #notyourmothers 


Click on the logos below to check us out!!!


Spring Break Essentails Kit

Tuesday, February 26, 2013

March 2013

It's that time again... a new month, a new deal!!


Our Spring Break Essentials Kit will provide you with what you need to make it look life you just left the beach  (or just look like you've been there, you little liar! *wink*)


Get our best selling NYM item Beach Babe Texturizing Sea Salt Spray and our newest item Beach Babe Texturizing Hair Cream!  The cream can be used as a companion with our #1 spray or alone! Use it to style your hair the way YOU want to! You'll get that sexy, tousled waves hair perfect for that effortless spring break style. 

Remember, you can pick up this duo for a limited-time only price of $10! Click the logo below to get it from our OFFICIAL online retailer:



As always, stay connected with us!


February $10 Deal

Monday, February 04, 2013

It's February! And that means love is in the air! So love your hair, too with our Way to Grow Long & Strong Shampoo & Conditioner duo.

For just $10 you can get our highly ordered shampoo and conditioner set: Way to Grow Long & Strong Shampoo and Way to Grow Long & Strong Conditioner. Our shampoo and conditioner are sulfate-free and great for all hair types. The shampoo cleans hair gently while also delivering biotin and amino acids to the scalp—two ingredients that help hair grow stronger and in turn, faster. Our conditioner is a thick, moisturizing formula that will make your hair smooth, shiny and soft without weighing your hair down.

Get this deal until February 28th!

Order here:



Stay connected!




Introducing our $10 Monthly Deal

Thursday, January 24, 2013

2013 is the year of our $10 deal! 

Every month you will have a chance to get your favorite NYM products in a different combo or special for only $10.



This month is our Winter Hair Essentials Kit!

Featuring All Eyes on Me Shape & Shine Hairspray and Smooth Moves Frizz Control Hair Cream



Our winter essentials kit is great for those ice cold winter days when you hair is so staticy everything makes you look like you've been in 5th grade science class.

Use Smooth Moves after you get out of shower to help blow dry your hair faster and smoother. Follow up by spraying some All Eyes on Me on your hairbrush and lightly brush through. This will lock down your frizzy foes without weighing down your hair or making it look like you have shellacked your 'do.(This is a GREAT trick when you de-layer out of your coat/gloves/scarves and the friction makes your hair a static, tangled mess!)

Get it at our official online retailer:




5 Must-Dos for Winter Hair

Thursday, December 27, 2012

If you didn't already know, NYM offices are in warm & sunny Florida. It's a beautiful place to live; a place where people come to vacation. We're lucky! Most of the time it stays pretty warm but there are a few times a year where the temperature dips below the 60s (brrrr *wink*) and we have to change our hair routine. For those of you who are, basically, anywhere North of us you know you have to constantly be ready for changing weather. Including the harsh winters that come your way.

So to help you maintain your winter time hair, and to educate those noobs like us here in Fla., we've compiled a list of things to do to keep your hair healthy and cooperative... even in the coldest of temperatures.

1. Wash your hair less.

Yes. We said less. You know they say that washing your hair every day is bad because it strips your hair of its natural oils, but it can also dry out your hair, especially if you use shampoos that contain harsh chemicals like sulfates. No one will think you're gross either because, think about it, it's not hot so you don't sweat as much. Less sweating = less scalp oil. So save your hair (and some time!) and wash your hair less.

2. Condition, condition, condition.

This seems like a logical idea, but it's one that is overlooked, especially if you follow idea #1 and wash your hair less often. When it is time to wash your hair, shampoo first then immediately coat your hair in a heavy conditioner or hair masque. Put your hair in a cap or up in a clip while you finish the rest of your shower routine. The longer it stays in your hair, the more hydrated your hair will be. When you're finished in the shower, rinse. (You can even do this step in between washings if you have extra dry hair and the time...).

Our Way to Grow Long & Strong Conditioner is great for winter time hair. It's heavy enough to really condition, but light enough to not weigh your hair down.

One of our sister brands, Hi-Pro-Pac, also offers a full range of hair masques and conditioners for extra hydration. There are five different formulas suited for your individual hair needs. Check 'em out:

3. Use a leave-in product post-shower, pre-style to keep your hair healthy but cooperative.

We know this is a lot of steps to go through BEFORE you even style your hair, but trust us, you'll be glad you did. Once you're out of the shower spray or saturate your tresses with another conditioning type item. We recommed a cream for those of you with thicker/dryer hair and a spray for those of you with thinner/finer hair. But it's really just personal preference. (You know what works best for your hair.) This will make styling easier and it will help to maintain all that work you did it in the shower.

We have both items for both hair types: Smooth Moves Frizz Control Hair Cream & Knotty to Nice Conditioning Detangler

4. To tame static: hairspray + brush.

Static: It's an issue in the winter time... no matter what you have on. Coats, glove, mittens, scarves, beanies...Wool, leather, cashmere, faux fur.... everything makes your hair stand on end- like you just put your hands on one of those static electricity lighted ball things from 5th grade science class.

To keep this from happening spray some hairspray (not too much!) on your brush and brush through your hair once more when you're done styling. We recommend using a round brush. And be sure to get the underneath of your hair by the back of your neck- this is where a lot of the static happens.

NYM's All Eyes on Me Shape & Shine Hairspray is a perfect spray for this winter issue.

5. Keep an emergency-winter-hair-kit in your handbag.

Finally, keep an emergency hair kit in your bag. This little cosmetic bag should consist of a travel size hairspray, a compact brush, a mirror, some no-metal hair ties (and if you're like us a quick and easy hair accessory, i.e. headband, bobby pins, sparkly barrettes or clips). If you don't have these things already, you can pick them up at any drugstore around town.


Have a happy hair day,

NYM Team

Not Your Mother's 2012 Holiday Deal!

Friday, November 16, 2012

Not Your Mother's 2012 Holiday Pack Deal

Feelin' chilly!? Keep your hair cool this holiday season with our 2012 Holiday Pack.  The pack includes two of our newest items: Miss Freeze Freezing Hairspray & Knotty to Nice Conditioning Detangler. 


The items will be delivered to your door in a unique chill bag (brrrrrr!). It's great for your haircare and cosemtic items on-the-go OR throw some ice inside (it's waterproof!) and keep your favorite drink cold as you carry it to your holiday party!!


Miss Freeze will keep your party updo's in place all night long and Knotty to Nice will help detangle, condition and de-static your hair on all the other cold winter days!



This limited pack was sent exclusively to our media and magazine editors and cannot be purchased anywhere else!  It's only $10 for the whole kit so, make sure you get off Santa's knotty...errr, naughty list *wink* and onto to the nice by getting your NYM Holiday pack by December 31st!


To order from our official online retailer, click here!

Buy One Get One FREE at CVS/Pharmacy

Wednesday, November 14, 2012

Have you gotten your BOGO at CVS this week?

Buy any Not Your Mother's product at regular price and get one FREE!!

Happening now through Saturday, November 17, 2012!! 




Visit CVS for more information


Don't forget to stay connected with us!




© 2011. Demert Brands. Tampa, FL 33682