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Not Your Mother's is a state of mind, bold, different and always evolving. We celebrate all of our differences and create high quality, salon inspired, clean haircare products for all generations.
HELLO, HAIR NEEDS
HOT OFF THE PRESS
“After a final mist of texturizing spray, she adds Not Your Mother’s Clean Freak Dry Shampoo...so that [Hailey Bieber's] soft waves look just as beautiful the next day”
“A can of refreshing Not Your Mother's dry shampoo spray for relying on this holy grail hair care product to refresh your mane. Perfect for all hair types, it absorbs excess oils and offers a fresh linen scent that adds a chic touch to your mane.”
"You don’t have to spend major dough to keep your color looking fresh and cool"
“Not Your Mother’s strives to create salon-quality products — without the salon price tag”